Medical Articles
The Power of Hug
30.08.2026
Have you ever felt happier after giving someone a hug? While hugs are often seen as a simple expression of affection, research suggests that they can also have positive effects on both our mental and physical well-being.
When we hug someone, our bodies release chemicals such as β-endorphins and oxytocin. β-endorphins are natural substances produced in the brain and are sometimes called “feel-good hormones” because they can improve mood and create a sense of happiness. Oxytocin, often referred to as the “love hormone” or “bonding hormone,” helps promote feelings of comfort, trust, and connection while reducing stress and anxiety.
However, not every hug has the same effect. A hug with someone you feel uncomfortable with or do not trust may not provide the same benefits and could even create stress. The positive effects of hormones like oxytocin are more likely to occur when the hug comes from a person you feel safe and emotionally connected with.
So, what makes a hug truly effective? The key is warmth and genuine care. A hug that includes kindness and compassion can be especially comforting. Some studies suggest that a hug lasting around 30 seconds may help promote relaxation, but if physical touch feels unfamiliar, you can start with simple forms of connection, such as holding hands, giving a shoulder massage, or offering a gentle touch.
Hugs come in many forms—from a parent and child embracing to partners sharing a loving moment. But what if you do not have someone to hug? There are still ways to experience the calming effects of touch. Hugging a favorite stuffed animal or practicing a “self-hug” can also be a comforting option.
A self-hug is simple: gently wrap your arms around your shoulders or chest and say kind words to yourself, such as “Thank you for always trying” or “You’re doing your best.” This small act of self-compassion can help you feel calmer and more supported.
Health is not built through diet and exercise alone. A warm embrace, even a simple one, can be a small but meaningful step toward a healthier mind and body. Why not bring a little more warmth and connection into your daily life through the power of a hug?
Author Bio
Dr. Vivien
Medical Director/Family Medicine Specialist
After completing medical school in Moscow, Dr. Vivien gained clinical experience at a general hospital in Penang, Malaysia. She later served as a full-time physician at Batu Gajah Hospital in Perak and at a clinic in Selangor.
Since 2018, she has been with Hibari Clinic, where she currently serves as Medical Director and is dedicated to providing care for the local community. She has a strong interest in pediatrics and psychosomatic medicine, and values patient-centered care that respects each individual’s needs.